Environmental Focus

The Green Side of Beam 4K

Both at an individual workstation level and at a global level, despite their temporary increases in energy consumption, Beam 4K products can accomplish net reductions in energy usage and carbon footprints. This briefing identifies how and why this is a credible claim.

Debit: increased temporary electrical power demand

Beam4K™ Pro hardware connects to a user’s computer and, for the duration of that user’s involvement in online meetings, powers a small broadcast-quality video camera and a frame-integrated video projector, typically at 2000 lumens and casting to a relatively small screen (24” diagonal measure). Periods of use are limited voluntarily by the user through a standby switch or automatically by the system through a combination of absence detections and timeouts.

Credit: less total time in online meetings

Software provided with these products introduces multiple methods whereby better use may be made of time spent in online meetings, providing for as much information exchange as a typical 30-minute meeting in 20 minutes. More significantly, the reduction in total time that individuals spend in meetings allows more time for other work priorities, reducing the use of facilities before and after normal working hours.

Credit: reusable content elements

Software provided with these products permits easy assembly of rich-content presentations, even by personnel untrained in the usually necessary skills. These elements are reusable and may be exported to video files for access over websites, shared with colleagues in parallel roles and provided as links to external forces (buyers, sellers, consultants) who may need their content for training, marketing or other purposes. This reduces time and facilities usage in the usual preparation of parallel materials.

Credit: travel reduction or elimination across many usage cases.

In many categories, the performance of combined hardware and software in these products can reduce or eliminate many customary needs for travel. In medicine, for example, remote teleconsultation that can allow one medical facility to present images for analysis to a remote specialist who can, in turn, be seen pointing to and explaining elements of those images, a practice that normally requires a visit. Many high-yield homeowner sales operations currently involve appointments for a visit to the home where a printed presentation gets presented and a contract offered for signature; examples include roofing, siding, window systems, gutters and blown-foam insulation. Visits to investment and wealth advisors (including banks) can be replaced with enhancements to presentations and the software’s ability to provide thumbnails of and links to shared presentations in an automatically generated and sent email message that goes out the moment the online meeting ends. The combination of prepared content and direct eye contact can also allow sales presentations through remote meetings where no parties need to travel. These characteristics extend across many business categories and purposes.