
Hard-dollar ROI.
It sounds like circular logic:
You don’t know what meetings are costing you until you know what meetings are costing you.
Data published by otter.ai on the personnel who populate online meetings (no line workers, no admins, all managers and above) shows that the higher the manager’s role (ergo, the higher the salary), the more meetings they attend and the more time per week spent in meetings.
Data from statista.com shows US management salaries at a median $116,880 per year. Data from the US Social Security Administration shows the median level is 67% of the average level. That places the average salary for the most likely online meeting participants at $174, 448.
Flowtrace data shows 83.1% of their 1 million “participations” (people in tracked meetings) spend 1485 or more minutes per week in meetings.
[Data courtesy of (used here with permission) and Copyright © 2025 Flowtrace Ltd. https://www.flowtrace.co – all rights reserved. Data displayed is from an international 12 -month sample (4/1/2024 through 3/31/2025) involving approximately 400,000 meetings and 1 million meeting participations.]
The average management salary of $174,448 per year is $3,354.77 per week — $83.87 per hour — $1.40 per minute.
For the 83.1% of all managers spending 1485 minutes or more per week in meetings, on average, $2,075.76 of their weekly paychecks are spent on their time in online meetings.

There’s the investment – where’s the return?
That’s a $691.92 per week reduction in the payroll cost of online meetings, on average. $35,980 per year. To be fair, those savings only pertain to 83.1% of a typical company’s managers. So maybe our ROI is only $29,899 per manager per year on average.
OK. So, based on our full list price ($20,000), we only pay our own way plus 50% in the first year.
Should we mention our 5-year warranty? Should we mention that you can decide on CapEx versus OpEx by leasing? (At full price, a 5-year lease with a $1 buy-out at current rates is about $400/month).