
Who will want to use it. And how. And why.
Here are ten examples of the kinds of businesses that can materially benefit from a Beam4K™ Pro 24.
- Support operations overall concern themselves with providing information and resolution to past, current and prospective customers, clients or users. In each case, a Beam4K™ Pro 24 can include a library of prepared information to answer an expanding universe of frequently encountered challenges.
- For customer support, such presentations can afford “live” windows for displaying information extracted from customer and order records, adding status, delivery and other relevant updates to the face of the support representative.
- For technical support, each product can have its own library of how-to and other information – incorporating diagrams, illustrations, still photography and/or video – and providing the technical support representative with talking points or a full teleprompter script. A thank you email with links to selected presentations can be automatically generated and sent directly to the customer immediately after the close of the session.
- For sales and pre-sales support, presentations can provide a smooth and compelling introduction to product groups and specific products, balancing feature mentions against the even more productive “why to buy” purchase and ownership motivators. Again, email can provide instant follow-up with links to the selfsame presentations.
- General practice or specialties can immediately show prepared presentations for common ailments with better visibility than most screen sharing – and automatic email follow-up can send a precis of what was presented with links to both home-viewable versions of the presentation content and links to brief, printable instructions.
- Banquet and event sales can present room layouts, facility photography and videos showing arrangements prepared for past events. Menu selections can be presented with photography and/or video as plated. Presentations of (available) special requests (e.g., dance floors, band risers, décor options) can readily be at-hand. Automatic email follow-up that includes links to shown presentations and to printable or online-available event agreements (especially good if interactive) can provide the sales agent with everything needed to provide a quote and the online setup can require making another online meeting appointment to finalize everything (selections, dates, times, room block requirements/commitments) when submitting the online form with the prospect’s selections. The entire process costs less than printed brochures, goes faster and takes steps out of commitments to contracts.
- Remote concierge for facilities with more than minimal property counts can provide human-attended central facilities with per-property libraries of information involving local facilities (restaurants, entertainment, etc.) from a local-property computer or kiosk accessible to guests. An attached printer can produce maps or confirmations of reservations, and in addition, this information can be sent to the guest’s phone. The remote facility could maintain multiple remote concierge desks with Beam4K™ Pro 24 stations to simultaneously handle multiple requests in multiple languages.
- VIP business centers can equip private booths with a Beam4K™ Pro 24 and a notebook PC for executive guests who must attend online meetings during their stay and prefer to do so with the enhanced presence of its broadcast-quality 4K camera and studio-inspired face lighting.
- Investments, banking, wealth advisors, etc. can show portfolio reviews, recommend offerings and remain in eye contact, even pointing to relevant information within presentations, all with an online meeting presence that still feels like being there. That comes absent the inconvenience of travel for either party and allows more convenient scheduling even when one party must be out of town at the planned date and time. Even when meetings are live and in person in one of a firm’s conference rooms, the futuristic look of a Beam4K™ Pro 24 may well impress clients that this is a cutting-edge firm.
- Law firms, accounting and other consultative practices will also find efficiency and convenience in their ability to have live and confidential client meetings online with neither party required to travel. For such firms, when first meeting prospective clients, the cutting-edge first impression of a Beam4k™ Pro 24 in the conference room adds a subtle but favorable factor in helping to land that new client.
- For law firms supporting litigation, consider the benefit of having studio-inspired lighting on a deponent’s face as a broadcast-quality 4K camera captures every expression while the image on the transparent screen between that face and that camera shows exhibits that may elicit sudden responses. Capturing that video can later make it obvious to a jury when the breaking of eye contact or other cues appear to depict evasiveness, or worse. A Beam4k™ Pro 24 is a uniquely preferable tool for getting those very human facial changes on the record.
- What are high-ticket/high-consequence sales? Here are some examples (and there are many more): Cruises and destination travel packages. Time shares. Replacement windows, gutters, driveways or roofing. Whole-house insulation. Club memberships. Private planes. Ships or larger boats. Custom jewelry.
- Cutting costs and improving outcomes with Beam4K™ Pro 24 is all in the numbers. For sales that currently require travel to see a prospect, online meetings typically save 40 minutes per prospect; working the same number of hours and making sales calls through online meetings can double a typical 25-30 per week. Also, between the more polished look of presentations through Beam4K™ Pro and full-time direct eye contact, closing rates may improve.
- For individuals and smaller businesses who can qualify for leasing, online “calculators” show that with a purchase price of $20,000 and an end-of-lease buyout for $1, the cost of a 60-month lease is around $400 per month. How much improvement in sales yield does your company need to find a positive return on that $400 investment? (Of course, if you have already reached your capacity cap for customers or clients, sales growth can’t be a factor in your decision: let your own circumstances be your guide).
- Political campaigns and rallies, whether for candidates or for issues, often prioritize bringing their “focus” faces to more public places (or to specific places where they hope to impress the press). Live personal appearances will remain a factor for soliciting campaign donations; what does that leave for online meetings? With Beam4K™ Pro presenting prepared campaign and issue messages (especially, brief messages on specific issues that can come on screen along with that “focus” face in response to immediate questions), voters feel heard – and the candidate can see detailed talking points on our screen that don’t get shown to others in the meeting. Campaign headquarters can send auto-generated email recaps with links to the shared presentations; additional links can also be included in recaps to reporters or campaign offices with supporting photos, videos and so on.
- Agenda campaigns tend to have funding sponsors on both sides. These campaigns also tend to have champions, proponents or endorsers eager to lend their voices and faces; for these people, the ability to devote time to a campaign trail may be more limited. Bringing the benefits of Beam4K™ presentations to a schedule of online meetings can help a campaign spread the impact of such personalities with less inconvenience than travel.
- HR recruitment interviews where there is often competition for the talents of top candidates can enhance “company story” briefings by retaining full-time direct eye contact with the recruiter; an immediate automated email follow-up can recap the meetings with links to those briefings and “expect to hear more from me shortly”.
- HR new-hire onboarding can involve briefings on the company and relevant departments as well as the usual review of policies and procedures. Its automated email follow-up can go beyond links to those briefings to also include links to policy documents (downloadable, printable), a directory of contact information (importable to the new hire’s phone) and other question-quashing info.
- HR disciplinary reviews that may place a company on a litigation vulnerability tightrope can be configured to capture the presentation of reported information, next steps, consequences and other information to document full and proper performance of mandatory procedures and any employee responses made during the review.
- HR benefit briefings that try to avoid introducing confusion when benefits change, either because of program changes or because of eligibility changes, can take advantage of the reusability of Beam4K™ Pro 24 presentations.
- HR policy briefings that may normally be done through emailed memos may be briefly explained in short presentations made during other meetings (or independently), optionally with links provided in (or, alternatively, with attachments included with) emailed recaps.
- Advice of a cleric through a scheduled online meeting maintains a personal presence and eye contact while also permitting the introduction of prepared briefings on frequently encountered topics. Automated email responses may include links to those briefings as well as suggestions for additional reading or resources.
- Events at the venue (e.g., weddings or funerals) that require scheduling, resources or other arrangements may in many cases be more convenient to arrange through an online meeting. For those less familiar with available facilities, short photographic or video presentations of those facilities may be helpful.
- Proselytes may have questions and curiosities about what it means to join and what will then be expected of them. Reusable presentations on related topics may be introduced as relevant to providing answers, and eye contact with the cleric is uninterrupted.
- The “tools” of meal creation include ingredients, cookware, appliances and more. Companies selling these things benefit from widespread and/or prestigious adoption. Adoption requires interest, understanding and appreciation. While traditional methods may use trade shows or other events or an outreach to tactically significant prospects, a Beam4K™ Pro 24 allows the addition of a lower-cost, highly productive alternative. Email or social media can present either teases or more complete introductory information, in each case bringing interested respondents to a web page that invites scheduling an online meeting to learn more. The web page gathers contact information and makes a role-appropriate meeting appointment. With a human face always in place, the online meeting presents informational snippets specific to the inquirer’s role and to questions that arise during the online meeting. An auto-generated email has a recap and links to the presented content and a limited-time incentive to purchase (or, in some cases, to receive samples). Depending on timing, a similar program can alert selected press or media outlets.
- Reaching food service operations and restaurants involves also reaching the distributors that routinely service them. Depending on the volume of a distributor, a principal can provide both a Beam4K™ Pro 24 system and a library of presentations about the new product and about any incentive programs, merchandising aids or advertising/promotional support that will help the new offering arrive at the same time as public awareness of it.
- Reaching into retail involves a longer-term program (because of the timing of retail resets and the need to include volume forecasts prior to production). These roles tend to be performed either by an inside sales staff or by independent sales representatives. The decision to equip inside sales staff with prepared presentations and a Beam4K™ Pro 24 may, because of the full-time direct eye contact with that person during the online meeting, increase the likelihood of an improved, more personal business relationship and make any proposed program easier to accept. A similar path can let the sales leader supporting independent sales representatives be the originator of similar online meetings where the rep and the prospective customer both participate. The store’s merchandise manager may have questions that require a vendor-side management decision, and this combination of information and presence can accelerate that.
- ROI? Paychecks are a company’s investment in its personnel, and productive work is the primary form of return on that investment, one that improving online meetings can provide. Research from one source shows that workers spend 35%-55% of a nominal 40-hour work week in meetings (less for non-managers; more for managers and more again as ranks and pay grades increase). Other research shows that in a year, company payroll costs for online meetings average $80,000 per employee. If a Beam4K™ Pro 24 can reduce the length of a typical meeting from 30 minutes to 20, it can represent an average savings of more than $2200 per month per employee.
- Productivity gains are the “I” side of ROI. Beam4K™ Pro software makes it easier to prepare and share information as presentations that are automatically guided to be more legible and more compact. They are also reusable (so they don’t need to be created anew for future needs) and they can be repurposed (into website videos, for example).
- Additional productivity gains can result from sustained direct eye contact, which many people interpret as a sign of trustworthiness, curiosity, deep interest and attention, which tend to result in enhanced attention to both verbal and nonverbal communications. In any business environment that involves convincing or selling, it can improve the likelihood of success.
- Creativity and competitiveness will seem to increase, but mostly because both factors can be handicapped when people are compelled to spend more time in meetings at the expense of less break time. Simple analytical thought can happen in real time, even under stress, but the cognitive processes that develop newer, more creative approaches tend to involve the kind of thinking that most people describe as “cooking on the back burner”. The truth of these improvements is that shorter meetings permit more breaks, and more breaks can help restore former levels of creativity and competitiveness.